Bonmarche National Christmas POS Art Direction

During my time at Bonmarche, I was tasked to art direct one of their Christmas photoshoots which would create the look and feel for their national in-store POS. This project involved working with a variety of key people including directors, buyers, merchandisers, photographers, stylists and artworkers. I was solely responsible for collating a list of clothing and accessories, transportation of items, assisting with the styling of models, deciding on poses, then selecting final images and creating the artwork for print.